One trend that is very popular recently is sample box clubs. Subscribers receive on a regular basis samples often without knowing which ones in advance. As a former member of makeup sample clubs, I was intrigued by the idea of Walmart’s Baby Box Club.
Walmart’s Baby Box has three boxes total: one prenatal, one newborn and one toddler. The first is sent within two weeks of order, the other two within the month of baby’s anticipated birthdate and first birthday.
Event without knowing the contents of the box, it seemed a great value for only $5.00. Inside were seven different samples and a variety of coupons. The samples included a baby bottle, a diaper, a pacifier and more items.
Of special note these two items came with both samples and coupons. I know from a Marketing professor at college that money spent on samples drives more customer purchases than coupons, so it was fun to see companies trying both strategies. This Balmex diaper rash cream and Dapple bottle liquid soap are definitely products I would consider using after our baby is wrong.
My sample box did include one item already on my registry, the Phillips Avent bottle which has been proven to reduce chance of colic. This bottle had been recommended to me by both a new mom and Joyce when we did our Buy Buy Baby registry start day.
The one product that was suitable for use for me now was the Aveeno Skin Relief. I have an Aveeno product in my home for dry skin which has a pump on it. I prefer the pump design as it is more likely to deliver a small amount, though, ironically I often forget to use it.
I was worried this sample would be hard to get out of the bottle without wasting product, and this turned out to be the case. The first two times I used more came out then I’d intended, and I found by taking off the squeeze cap and just pouring it out from the top I’d be able to more control how much came out of the bottle.
To evaluate this product I used some on my left hand and left side of my face only for four days. I often have dry skin, but as has been the case with much of my pregnancy, my skin has been quite hydrated. I had Matt evaluate my skin the second day and Candy the fourth. Both agreed my left hand felt more hydrated, which I agree. Neither could feel a difference in the face though that is wear I notice it the most. My left hand, though not the left side of my face looks a little more hydrated. The difference is subtle and was not even enough to show in a photo.
Rating – five baby booties out of five (though if buying in person I would get the pump version over the bottle top)
The box also included information for giving feedback online. I was eager to do so and was surprised that they only allowed you 140 characters, similar to a Tweet, to do so. I wrote that while I liked the contents of my box I was surprised that there was only one for the mom to be. I received a response back in a few hours where they offered to send a few more products for me that were for the mom at no chage. If this box does arrive, I will review it here as well.